"Innovation is Productive Change, taking the invention to the marketplace" Simon Powell - Rouen Business School

The success rate of innovation projects is notoriously poor, generally less than 25%. More than half of these failures are blamed on poor research and specification, but many good responses to market needs fail because they are not managed effectively.

The successful project has to move from the tight niche of enthusiasts to the pragmatic mainstream. Geoffrey Moore called this "Crossing the Chasm". The chasm does not need to be about technology adoption, it can be found in marketing, supply chain and service delivery innovations. Every stage of the product life cycle can be a channel for innovation, not just the disruptive breakthrough.

RamJet's team can help organisations of all sizes reduce the number of projects that are killed late in the development cycle, and improve the market uptake for those that survive the selection process.

Our services to support the Supply phase include:

• Market acceptance studies
• Competitor analysis
• Sourcing and cost reduction
• Production debug
• Tornado marketing plans