Creativity can be about both invention and the application of existing ideas in a new configuration. The risk of configuration-based innovation is generally much lower, so we first search for linkages to meet opportunities via partnerships, before running ideation activities.

The challenges in technology scouting include choosing the right search criteria and databases, understanding the offerings and being able to link these elements together to meet needs in the target market. The experience of the scouts and their technical understanding is crucial to success.

If an opportunity can be met solely through configuration then it is also likely to be hard to defend in the market. RamJet's service builds upon the linkages to invent new concepts to bridge the gaps and add defensible differentiation to the project.

Conceiving breakthrough ideas is notoriously difficult, and relies heavily upon the creativity of the team. Simon Powell, our principal consultant, has generated patentable ideas in a wide range of industries, and is experienced at leading teams to extend their individual creative abilities, whether the challenge is adding features or removing costs.